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September 30, 2026
Pluto Analytics at SBC Summit 2026: Where iGaming Meets Data & AI
The Pluto Analytics team is in Lisbon for SBC Summit 2026, one of the world's largest gatherings for the betting and iGaming industry. From 29 September to 1 October, we are connecting with customers, partners, friends, operators, technology providers and industry leaders to exchange ideas and explore how Data, Analytics, AI and Automation can create measurable impact across the gaming business.
January 6, 2026
Case Study: iGaming Churn Intelligence from Minimal Data
This case study examines how churn risk in iGaming can be identified using only Player ID and Activity Date, based on real data from nearly 500,000 players. By progressively applying heuristics, probabilistic modelling and machine learning, we evaluate how much actionable signal can be extracted from minimal data under an empirically validated churn definition.
