Lisbon is once again at the centre of the global iGaming industry — and Pluto Analytics is there.
From 29 September to 1 October, members of the Pluto Analytics team are attending SBC Summit 2026, bringing together around 40,000 professionals from more than 150 countries at Feira Internacional de Lisboa and the MEO Arena.
For Pluto, SBC Summit is much more than an industry event. It is an opportunity to meet the people shaping the future of gaming, understand the challenges operators are facing and exchange ideas about how technology — and particularly Data and Artificial Intelligence — can deliver greater business impact.
An industry built on data
Few industries generate and depend on data at the scale and speed of iGaming.
Every interaction creates information that can help operators better understand their customers, improve engagement, optimise marketing investment, detect risk, manage operations and make faster, more informed decisions.
But generating data is not the challenge. Turning it into intelligence and action is.
This is where Pluto Analytics brings its expertise: helping organisations build the data foundations, analytics capabilities, AI solutions and automation required to transform increasingly complex volumes of information into better decisions and measurable business outcomes.
From customer understanding to intelligent action
Across our conversations at SBC Summit, one theme remains particularly relevant: the transition from traditional reporting towards increasingly intelligent, predictive and automated organisations.
For iGaming operators, the opportunities are extensive.
Better customer intelligence can support more relevant and personalised experiences. Predictive models can help identify churn, customer value or emerging VIP behaviour earlier. AI can accelerate analysis and provide business teams with easier access to information. Real-time analytics can reduce the distance between an event and the decision it triggers. Automation can turn insights into action at a scale that would be impossible through manual processes alone.
At the same time, these capabilities must be built on trusted data, strong governance and architectures capable of supporting the speed and complexity of the gaming environment.
Data. Intelligence. Automation. Impact.
That journey is at the heart of how Pluto approaches Data & AI.
Connecting with the global iGaming community
SBC Summit has become one of the industry’s major international meeting points, bringing together operators, affiliates, suppliers, regulators, technology companies, payments specialists and other organisations from across the gaming ecosystem. The 2026 programme includes hundreds of speakers, an extensive exhibition area and dedicated content covering gaming, betting, technology, payments, player protection and emerging areas such as AI.
For our team, being present provides an important opportunity not only to share our experience, but also to listen.
Understanding where the industry is going, the problems businesses are trying to solve and the opportunities emerging from new technologies is fundamental to building solutions that create real value.
And doing it in our Lisbon makes the occasion even more special.