Pluto Analytics
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iGaming
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Pluto Analytics

We are passionate about data

We make the best out of it work together on a data driven journey are proud to be a team that works as a team​ solve the most complex business data challenges contribute to the long-term success of our clients

about us

About Pluto

Pluto Analytics is a global consulting company, focused on Analytics and Data Science.

Our approach is to align Companies Business Strategy and Growth with a Data Strategy and Analytic capabilities. Our very experienced team believes this is the path to success, as we have delivered so many successful implementations all across the world with great Customer Satisfaction.

In this approach, we follow strategic principles such as:

  • Agile methodologies, to achieve results in a short term
  • Self Service Analytics, providing autonomy to every business user
  • Change Management since day 0, involving every user in all project stages, supported with training and workshops
  • Focus on Value creation, joining technology and information, using Mobility and Location Intelligence

Pluto Analytics Team is composed of very experienced Consultants in the Analytics field, working passionately and motivated together with our customers, assuring success.

 

our services

Our Services

We specialize in providing comprehensive and innovative solutions to help businesses navigate the ever-evolving world of data. Whether you're looking to optimize your operations, enhance customer experience, or unlock hidden opportunities, our cutting-edge solutions will empower your organization to thrive in today's data-driven landscape.

Analytics & Data Science

Data is everywhere. Data is growing faster than ever, either structured or unstructured. The ability of extracting insights from Data is the challenge that moves us. We deliver the Insights you need.

Data Strategy

The Alignment of Business Strategy with Data and Analytics Strategy is vital to success. Companies must be committed with this objective. This is our vision and our mission is to help organisations achieve it.

Mobility

Mobility is a key element for Business Productivity. Smartphones and tablets are part of our lives. Not only your teams need to access information everywhere, but also your business processes need mobility.

Corporate Performance Management

Align corporate strategy with the execution of operations to bring about improved cash flow and budget control. Produce timely and accurate information while increasing standardisation and automation of processes.

Marketing Automation​

Understand which marketing initiatives work and which don’t. Optimize target selection and improve campaigns uplift.

Business Solution​

If you can't find a Business Solution that fits your needs, or if existing solutions don't match your business, we can make it.

Big Data & Data Management

Big Data brought different challenges to Data Administration and Governance, but still, it's Data. Data Management has to consider all these challenges of structured and unstructured, masking, volumes, governance and latencies.

Location Intelligence

Location Data is a growing component in Business Data. GPS and IOT are proliferating, and the geographic relations hidden in data add a great value to Business.

Near You

To answer market demands, Pluto Analytics also delivers services performed in neighboring regions rather than in customer location. Proximity makes travel and communications faster and less expensive.

HyperIntelligence

Also known as “zero-click BI”, HyperIntelligence delivers the necessary Analytics and fast action capability to the users in their own work environment, without the need to go look for it.

our services

iGamming

iGaming

Your Premier iGaming Analytics Experts.
Where cutting-edge technology meets deep industry expertise to revolutionize the iGaming experience. As your trusted partner in iGaming analytics, we specialize in turning complex data into actionable insights, driving your business towards unprecedented success.

At Pluto Analytics, we understand the dynamic nature of the iGaming industry and the critical role data plays in staying ahead of the competition. Our team of seasoned data scientists and industry experts is dedicated to providing tailored analytics solutions that empower you to make informed decisions, optimize player engagement, and maximize revenue.

Reporting

- Compliance
- Regulation
- Data Analysis
- Business Intelligence
- Operational Management
- Financial Management
- Affiliate Reporting
- Real-Time Data Analytics
- Generosity and Bonus Management

Advanced Analytics with AI and ML

- Recommendation Engines
- Fraud detection & Bonus abuse
- Player's behavior analysis and Churn prediction
- Betting patterns, Sensitivity to results, Resistance to critical events
- Resistance to loss and Winning euphoria
- Most probable action after event
- Identification of anomalous patterns and behaviors
- Early VIP identification
- Game and portfolio forecast

Marketing and CRM

- Marketing Automation
- Customer Acquisition and Retention
- X-sell and up-sell, Propensity to Purchase
- Segmentation
- Advanced Campaign Criteria
- Campaign Analysis
- Control groups, AB testing and Uplift calculation
- Conversion Group Analysis
- Real time Event Processing

our services

our news

Latest news

The faces behind our success – Meet Pedro Duran

Pedro Duran, Pluto Analytics manager and seasoned BI expert has dedicated over two decades to data integration across various sectors.

Introducing Snowpipe Streaming for Real-Time Data

Snowflake has launched Snowpipe Streaming, a powerful new solution for continuous data loading. With a streaming API, Kafka Connector, and dynamic tables, Snowpipe Streaming simplifies real-time data integration and keeps your tables up-to-date effortlessly.

The faces behind our success – Meet Tiago Fonseca

Tiago Fonseca’s career spans multiple industries and countries, always driven by a passion for learning and innovation

All news

opportunities

Join us

Join us on our journey to build an amazing future.

Spontaneous Application

Are you ready to embark on an exciting journey with us? We are thrilled to invite you to submit a spontaneous application and join our dynamic team.

Business Intelligence Consultant

We are looking for Business Intelligence Consultants to join our team in our offices in Lisbon.
All opportunities

technologies

Technologies

Analytics

Microstrategy
Power BI
Tableau

Data Engineer

Nifi
Kafka
Apache Spark
Talend

Data Platform

Azure Synapse Analytics
Snowflake

Analytics & Data Science

We put Analytics to your service. The Insights you need, at the right moment, in the right place, to the right person.

Data is everywhere. Data is growing faster than ever, either structured or unstructured, so the ability of extracting insights from Data is the challenge that moves us.
We deliver the Insights you need.

What is Analytics?

Analytics by definition is the systematic computational analysis of data or statistics, or simply the science of logical analysis. But today we use a broader definition and we can say that Analytics involves analysing historical data from different sources to find trends, effects of past decisions or events, or measure performance, and then apply this knowledge to improve Business.

Analytics Maturity Model

For each step you go up in the Analytics Maturity Ladder, the bigger will be the Value you add to your business. The complexity also rises in each step, and it’s very difficult to jump steps, here is where Pluto Analytics’ wide experience deploying and improving Analytical Systems can help you.

  • Do you have all the information you need when making decisions?
  • Do you spend more time analysing information rather than collecting it?
  • Do you have the same business numbers of all the other members of your company?
  • Do you feel that you are one step ahead of your competitors?
  • Do you think that your company is efficient dealing with business information?

 

If you got at least one No to these questions or if you want to go to the next level, talk to us!

Data Strategy

We help you to align your Business Strategy with Data and Analytics Strategy

The Alignment of Business Strategy with Data and Analytics Strategy is vital to success. Companies must be committed with this objective. This is our vision and our mission is to help organisations achieve it.

Ask us how.

What is a Data Strategy?

A Data Strategy makes sure that all Data resources can be used easily and efficiently. By defining processes to manage and manipulate data across the company, a Data Strategy assures that all Data can be used correctly, effectively and efficiently. Without a Data Strategy, different parts of the company will have different or duplicated Data, leading to double efforts and costs.

The alignment of the Business Strategy with the Data Strategy is mandatory, otherwise it will be impossible to answer actual and future business needs. Data Strategy includes several sub-strategies, like Data Management and Governance, Master Data Management, Enterprise Data Warehouse, Operational Data Store, Big Data, Content Management, and so on.

  • Do you have a Data Strategy?
  • Do you know where your information is?
  • Do you have a single truth of your information?
  • Do you have all the information you need, across all the company?
  • Do you align your Business Strategy with your Data Strategy?

 

If you got at least one No to these questions or if you want to go to the next level, talk to us!

Mobility

Discover new ways of doing business by mobilising your teams and processes.

Mobility is a key element for Business Productivity. Smartphones and tablets are part of our lives. Not only your teams need to access information everywhere, but also your business processes need mobility.
We bring Mobility to your Business.

Why Mobility?

Mobile usage is ahead of Desktop usage since 2015. Mobility is now part of our personal lives, but in Business there is much more potential. Not only Customers are changing their habits due to Mobility, Companies must also adapt their processes to gain efficiency and performance, and this means much more than creating mobile channels to your customers.

With Mobility, you can empower your sales force with all online functionalities from your Systems, you can provide routing and other usefull information to distribution teams or any other field team. Information gathered onsite can be immediatelly inserted in your systems, reducing human error and adding geolocation. Also the Executive and management teams can access business information anywhere and in real time, making decisions faster and easier.

  • Do you have access to all information you need, anytime and anywhere?
  • Do your teams on the field have the tools they need?
  • Do you know the percentage of human error when people introduce data after the events they’re registering?
  • Can your Customers access all the information or services you provide in their Smartphones?
  • Do you know all the benefits Mobility can bring to your business ?

 

If you got at least one No to these questions or if you want to go to the next level, talk to us!

Corporate Performance Management

Making Business Performance Management for Enterprises simpler.

Align corporate strategy with the execution of operations to bring about improved cash flow and budget control. Produce timely and accurate information while increasing standardisation and automation of processes.
We make it simpler.

Corporate Performance Management

A clear definition of business drivers and performance monitoring, aligning objectives with your teams facilitates the achievement of strategic and operational goals.

Corporate Performance Management are the processes, activities and tools that corporations use to manage the performance of their organisations, departments, teams or individuals. CPM starts with Planning and aligning business goals and objectives, modeling financial data with business rules, assign responsabilities and tasks, then it’s possible to define an accurate budget that can be easily monitored, analysed and reviewed.

  • Do you still use Excel for your Budget?
  • Do you know and monitor your business drivers?
  • Do you know exactly how is your business performance today?
  • Do you have the capability of easily adapt to market changes?
  • Do you have accurate forecasting processes?

 

If you got at least one No to these questions or if you want to go to the next level, talk to us!

Marketing Automation

We take the 360 view of customers and Omnichannel into the Automation of Marketing processes.

Understand which marketing initiatives work and which don’t. Optimize target selection and improve campaigns uplift.
We give you the best insights on Marketing effectiveness and automate processes, releasing valuable time from your teams.

Marketing Automation

With Marketing Automation, companies can launch more campaigns, triggered by business events, in a repeatable, automated and trackable way.

With our Marketing Automation solutions, we can provide fully automated processes, since customer segmentation and target definition, integration with dispatchers, campaign real-time monitoring to world class analytics that enable our customers to reach higher performance.

  • Do you have a Marketing Strategy?
  • Do you measure Campaign Uplift with accuracy?
  • Do you have any automation in marketing processes?
  • Do you analyze and benchmark campaigns?
  • Do you know what channels and campaign types work better for each business objective?

 

If you got at least one No to these questions or if you want to go to the next level, talk to us!

Business Solutions

Watch Analytics in action with the right Solution for your business.

If you can’t find a Business Solution that fits your needs, or if existing solutions don’t match your business, we can make it.
Explore our Solutions Portfolio and challenge us!

Why to build a business solution on analytical platforms?

Instead of building Business Applications and then build Analytics on top of them, we can build Business Solutions on top of Analytical Systems. There are multiple advantages like taking advantage of existing infrastructure and licensing, security is already implemented, and if corporate DW is deployed, you have access to all important information from different systems, already correlated and fully validated.

Explore our solutions portfolio, from Balanced Score Card to Mobile Sales Point applications. And if you don’t find what you need, just challenge us with your needs.

  • Do your working tools cover all your needs?
  • Do you have a tool for all your special requests?
  • Can you put your original ideas working in your Organization?

 

If you got at least one No to these questions or if you want to go to the next level, talk to us!

Big Data & Management

We enhance the value of your Data by managing its full lifecycle.

Big Data brought different chalenges to Data Administration and Governance, but still, it’s Data. Data Management has to consider all these challenges of structured and unstructured, masking, volumes, governance and latencies.
We make Data Management simple.

What is Big Data?

Big Data is a moving concept, that is not clearly defined. An usually accepted definition is a large data set, that traditional systems have difficulties handling. But what is ‘big’  today, will probably be considered small tomorrow. So we like to call it simply Data, where it’s large volumes and growth are concerns for your Data Strategy and Data Management policies.

Today we can collect Data from almost everything: IOT systems, server logs, video, medical devices, tracking devices and so on. With the proper tools, we can extract information from these large data sets, and get insights that weren’t possible before. Big Data systems do not replace traditional systems, their combination and the usage of the right solution for each situation is the key.

  • Is Data the biggest asset of your company?
  • Do you collect all the information your business produces?
  • Can you manage and analyse all the information you have?
  • Is Data security and privacy assured?
  • Do you know what Big Data systems can do for you?

 

If you got at least one No to these questions or if you want to go to the next level, talk to us!

Location Intelligence

Understanding your data by finding its geographic relationships.

Location Data is a growing component in Business Data. GPS and IOT are proliferating, and the geographic relations hidden in data add a great value to Business.
We take the value of Location Intelligence and Geospatial Analysys to Business Users.

What is Location Intelligence?

Location Intelligence is basically getting Insights from Geospatial Data. When we layer different data sets on a map, we can find geographical relations that can bring great Business Value. Not only can we map Business Information, but also external information like social or economic data. Some examples are: lifestyle, cost of living, climate, position of water or mountains, transports, road map, store layout and so on.

Joining Location Intelligence with Business Intelligence or Analytics systems has a huge potential of Business improvements, either in performance, efficiency, cost reduction, market segmentation, store locations and other strategic decisions.

  • Do you know where your Customers are?
  • Do you know where’s the nearest shop or sales team to your Customers?
  • Do you know the fastest way to reach your Customers?
  • Do you know the best place for a new store or for a specific kind of campaign?
  • Do you know where your competitors are?

 

If you got at least one No to these questions or if you want to go to the next level, talk to us!

Near You

Either on premises or in a nearshore model, We will always be where needed.

To answer market demands, Pluto Analytics also delivers services performed in neighboring regions rather than in customer location. Proximity makes travel and communications faster and less expensive.
With this nearshore approach, customers can reduce costs and operate more efficiently.

Why Nearshore?

Typically companies turn to outsourcing to save money and operate more efficiently. In the past, to accomplish these goals, organisations frequently outsourced functions to lower-cost locations in India or China. But recently, companies have learnt that outsourcing business functions to a faraway location on the other side of the world has its drawbacks, including cultural differences, communication issues and time differences.

Geographic proximity means that travel and communications are easier and less expensive, there are likely to be at least some commonalities between the cultures, and people are more likely to speak the same language. Using this philosophy, customers can typically reduce costs and operate more efficiently.

  • Do you know how to decrease the total cost of Analytics Investment?
  • Do you know how to reduce risk in Analytics Implementations?
  • Do you know how to have the best talents on your Analytics projects?
  • Do you know how to manage your team workload to answer business needs?

 

 

If you got at least one No to these questions or if you want to go to the next level, talk to us!

HyperIntelligence

Get answers in real time without interrupting your workflow – no clicks required.

Also known as “zero-click BI”, HyperIntelligence delivers the necessary Analytics and fast action capability to the users in their own work environment, without the need to go look for it.

Why to use HyperIntelligence?

Dashboards aren’t enough. HyperIntelligence can deploy contextual insight to any website, e-mail, screen, wall, device, or application. You can get answers in real time without interrupting your workflow – no clicks required.

Create flexible and friendly user HyperCards for your business applications, browsers or e-mail, with actionable insights from any Enterprise Source, manage security and deploy to thousands with a few clicks.

Want to see HyperIntelligence in action?

Just talk to us! 

  • Can you get all the information you need to work inside your business Applications?
  • Can you do all the actions for the same process in a single Application?
  • Can you collect information from different sources on your Application?
  • Can you take immediate action after receiving an e-mail?

 

If you got at least one No to these questions or if you want to go to the next level, talk to us!

Reporting

  • Compliance
  • Regulation
  • Data Analysis
  • Business Intelligence
  • Operational Management
  • Financial Management
  • Affiliate Reporting
  • Real-Time Data Analytics
  • Generosity and Bonus Management

Elevate Your iGaming Operations with Analytics Services

By partnering with us, you gain access to a full suite of analytics services tailored to the unique challenges of the iGaming industry. From ensuring compliance and optimizing financial performance to leveraging real-time data and refining your generosity strategy, we provide the insights you need to stay ahead in this competitive landscape. Empower your business with data-driven decisions that drive success.


Compliance and Regulation Reporting

  • Regulatory Compliance Monitoring: Stay ahead of the curve with automated tracking and reporting on all relevant regulations across different jurisdictions. Ensure that your operations are compliant with local, national, and international gaming laws.
  • AML and KYC Analytics: Streamline your Anti-Money Laundering (AML) and Know Your Customer (KYC) processes with real-time data analysis, ensuring that you meet all legal requirements while minimizing risks.
  • Audit and Reporting: Prepare for audits with confidence by accessing detailed reports on all compliance-related activities, including transaction monitoring and player verification processes.

Data Analysis and Business Intelligence

  • Comprehensive Data Analysis: Transform raw data into actionable insights by analyzing player behavior, game performance, and overall platform activity. Identify trends and patterns that drive engagement and revenue.
  • Predictive Analytics: Utilize advanced algorithms to forecast future trends, enabling proactive decision-making in areas like player retention, marketing strategies, and game development.
  • Custom Dashboards: Gain a 360-degree view of your business with customizable dashboards that display key performance indicators (KPIs) and other critical metrics.

Operational Management

  • Performance Monitoring: Keep a close eye on the operational performance of your platform, including uptime, response times, and system efficiency. Ensure a seamless experience for players and identify areas for improvement.
  • Resource Allocation: Optimize resource utilization across your operations, from customer support to technical infrastructure, by analyzing workload distribution and productivity metrics.
  • Employee Performance: Track and improve the performance of your team with detailed analytics on employee productivity, response times, and service quality.

Financial Management

  • Revenue and Profitability Analysis: Gain deep insights into your revenue streams, including player deposits, withdrawals, and in-game purchases. Analyze profitability across different games and services to optimize your financial strategies.
  • Cost Management: Monitor and manage operational costs, including marketing expenses, platform fees, and affiliate commissions, to maximize profit margins.
  • Financial Reporting: Automate financial reporting processes with detailed, accurate reports that cover all aspects of your financial operations, from daily revenue tracking to long-term financial planning.

Affiliate Reporting

  • Affiliate Performance Tracking: Monitor the performance of your affiliate partners with detailed analytics on traffic, conversions, and revenue generated. Identify top-performing affiliates and optimize your affiliate program for better results.
  • Commission Calculation: Automate the calculation and distribution of affiliate commissions, ensuring accuracy and transparency in your affiliate relationships.
  • Campaign Optimization: Analyze the effectiveness of affiliate campaigns and make data-driven adjustments to improve ROI and drive player acquisition.

Real-Time Data Analytics

  • Instant Data Access: Make informed decisions on the fly with real-time access to critical data across all areas of your operations. React quickly to emerging trends and issues with up-to-the-minute insights.
  • Real-Time Monitoring: Keep a pulse on player activity, game performance, and financial transactions in real-time, allowing for immediate intervention and optimization.
  • Live Reporting: Generate live reports on key metrics, ensuring that you have the most current data available to guide your strategy and decision-making processes.

Generosity and Bonus Management

  • Bonus Effectiveness Analysis: Evaluate the impact of your bonus offers on player retention, engagement, and revenue. Fine-tune your generosity strategy to maximize player satisfaction and ROI.
  • Player Segmentation: Segment players based on behavior and preferences to deliver targeted bonuses that resonate with different audience groups.
  • Generosity Strategy Optimization: Optimize your overall generosity strategy, including loyalty programs, promotions, and bonuses, to align with your business goals while maintaining regulatory compliance.


  • Are you sure that your operations are compliant with local, national, and international gaming laws?
  • Do you have a 360-degree view of your business?
  • Do you know how your Affiliates perform?
  • Do you know how your platform is performing?


If you got at least one No to these questions or if you want to go to the next level, talk to us!

Advanced Analytics with AI and ML

  • Recommendation Engines
  • Fraud detection & Bonus abuse
  • Player’s behavior analysis and Churn prediction
  • Betting patterns, Sensitivity to results, Resistance to critical events
  • Resistance to loss and Winning euphoria
  • Most probable action after event
  • Identification of anomalous patterns and behaviors
  • Early VIP identification
  • Game and portfolio forecast

Harness the Power of AI and Machine Learning for Unmatched iGaming Insights

In the rapidly evolving iGaming industry, staying ahead requires more than just data—it demands intelligent insights powered by Artificial Intelligence (AI) and Machine Learning (ML). Our advanced analytics services leverage cutting-edge technologies to deliver unparalleled understanding and prediction capabilities across your entire operation. From personalized recommendations to fraud detection, our AI-driven solutions are designed to optimize every aspect of your business.


AI-Powered Recommendation Engines

  • Personalized Game Suggestions: Leverage AI to analyze player preferences, behaviors, and historical data, delivering personalized game recommendations that enhance player engagement and satisfaction.
  • Dynamic Content Delivery: Use machine learning algorithms to automatically adjust in-game content and promotional offers based on real-time player activity, ensuring a tailored experience for each user.
  • Cross-Selling Opportunities: Identify and suggest complementary games or betting options that align with a player’s interests, driving increased playtime and revenue.

Fraud Detection & Bonus Abuse Prevention

  • Real-Time Fraud Monitoring: Deploy AI-driven models to continuously monitor transactions and player behavior, detecting and flagging potential fraud or suspicious activities instantly.
  • Bonus Abuse Identification: Use machine learning to recognize patterns associated with bonus abuse, such as unusual betting patterns or account behaviors, helping to protect your promotional strategies.
  • Adaptive Security Measures: Implement AI-based security protocols that learn and adapt to emerging threats, ensuring your platform remains secure against increasingly sophisticated fraud attempts.

Player Behavior Analysis and Churn Prediction

  • Behavioral Profiling: Utilize machine learning to build detailed profiles of player behavior, identifying key engagement drivers and potential risk factors for churn.
  • Churn Prediction Models: Predict which players are at risk of leaving your platform with AI-powered churn models, allowing you to take proactive retention measures, such as targeted offers or personalized communications.
  • Engagement Optimization: Tailor the player experience based on behavioral insights, adjusting game features, bonuses, and interactions to maximize player satisfaction and loyalty.

Betting Patterns, Sensitivity to Results, and Resistance to Critical Events

  • Betting Behavior Analysis: Use AI to analyze betting patterns across different games and sports, identifying trends, preferences, and risk tolerance levels.
  • Result Sensitivity Detection: Determine how players react to various outcomes, such as wins, losses, or near-misses, and adjust your engagement strategies accordingly.
  • Event Impact Resistance: Assess how players handle critical events, such as big losses or significant wins, and identify those who may be more resilient or more prone to disengagement, allowing for targeted interventions.

Resistance to Loss and Winning Euphoria

  • Loss Aversion Insights: Understand which players are most likely to continue playing after losses and those who may disengage, using AI to tailor recovery offers and communication.
  • Winning Euphoria Analysis: Analyze player behavior following significant wins to identify patterns of continued play or withdrawal, enabling you to capitalize on winning momentum with strategic offers.
  • Emotion-Driven Engagement: Develop AI-driven engagement strategies that account for emotional responses to wins and losses, ensuring that your approach resonates with players on a psychological level.

Most Probable Action After Event

  • Predictive Behavior Models: Leverage machine learning to predict the most likely player actions after key events, such as a major win, loss, or in-game milestone.
  • Real-Time Response Triggers: Implement AI-driven triggers that automatically respond to player actions with personalized offers, messages, or game suggestions, enhancing the overall player experience.
  • Proactive Engagement Strategies: Use AI to anticipate player needs and behaviors, delivering timely and relevant interactions that keep players engaged and satisfied.

Identification of Anomalous Patterns and Behaviors

  • Anomaly Detection Algorithms: Deploy advanced machine learning models to detect unusual patterns in player behavior, betting activities, or transaction histories that may indicate fraud, collusion, or other issues.
  • Behavioral Outlier Analysis: Identify outliers in player data that could signal potential risks or opportunities, allowing you to take preemptive action.
  • Continuous Learning Models: Use AI models that continuously learn from new data, improving their ability to detect and respond to anomalous behavior over time.

Early VIP Identification

  • VIP Prediction Models: Use AI to analyze early-stage player behavior and predict which users are most likely to become VIPs, allowing you to nurture these relationships from the outset.
  • Personalized VIP Engagement: Tailor your VIP engagement strategies based on individual player preferences and predicted behaviors, enhancing loyalty and lifetime value.
  • Dynamic Player Classification: Continuously update and refine player classifications with AI-driven insights, ensuring that you identify and cater to potential VIPs as their behavior evolves.

Game and Portfolio Forecasting

  • Game Performance Prediction: Use machine learning models to forecast the success of new games or portfolio changes based on historical data and market trends.
  • Portfolio Optimization: Analyze player preferences and behavior to recommend optimal game portfolios, ensuring that your offerings align with market demands and player expectations.
  • Revenue Forecasting: Leverage AI to predict future revenue streams from games and betting activities, enabling strategic planning and resource allocation.



  • Can you make good game recommendations for your clients?
  • Can you detect fraud or bonus abuse?
  • Do you have churn prediction and retention strategies?
  • Can you predict which users are most likely to become VIPs?

If you got at least one No to these questions or if you want to go to the next level, talk to us!

Marketing and CRM

  • Marketing Automation
  •  Customer Acquisition and Retention
  • X-sell and up-sell, Propensity to Purchase
  • Segmentation
  • Advanced Campaign Criteria
  • Campaign Analysis
  • Control groups, AB testing and Uplift calculation
  • Conversion Group Analysis
  • Real time Event Processing

Maximize Your CRM and Marketing Impact with Advanced iGaming Analytics

In the competitive world of iGaming, effective Customer Relationship Management (CRM) and marketing strategies are key to driving growth and player loyalty. Our specialized analytics services empower you to optimize every aspect of your CRM and marketing efforts, from automation to real-time event processing. By leveraging data-driven insights, you can enhance customer acquisition, boost retention, and increase revenue through targeted and personalized campaigns.

 

Marketing Automation

  • Personalized Campaigns at Scale: Automate your marketing efforts with AI-driven tools that create personalized experiences for each player, ensuring that the right message reaches the right audience at the right time.
  • Multi-Channel Integration: Seamlessly integrate your marketing campaigns across multiple channels, including email, SMS, social media, and in-app notifications, to maintain consistent and impactful communication.
  • Behavioral Triggers: Set up automated responses based on player behavior, such as game activity or purchase history, to deliver timely and relevant offers that increase engagement and conversion rates.

 

Customer Acquisition and Retention

  • Acquisition Analytics: Use advanced data analysis to identify the most effective acquisition channels, optimize your marketing spend, and attract high-value players to your platform.
  • Retention Strategies: Analyze player behavior and preferences to develop targeted retention strategies that reduce churn and increase player lifetime value.
  • Loyalty Programs: Design and optimize loyalty programs based on player data, ensuring that rewards are both appealing and cost-effective.

 

X-sell and Up-sell, Propensity to Purchase

  • Cross-Sell Opportunities: Leverage analytics to identify opportunities for cross-selling complementary games or products to your players, increasing their overall spend and engagement.
  • Up-Sell Strategies: Predict which players are most likely to respond to up-sell offers, such as premium features or higher stakes games, and target them with personalized promotions.
  • Propensity Models: Utilize propensity to purchase models to predict future player actions, allowing you to craft offers that align with their likely behavior and maximize conversion rates.

 

Segmentation

  • Advanced Player Segmentation: Group players based on various criteria such as behavior, preferences, demographics, and spending patterns, enabling highly targeted marketing efforts that resonate with each segment.
  • Dynamic Segmentation: Continuously update and refine player segments using real-time data, ensuring that your marketing strategies remain relevant and effective as player behavior evolves.
  • Custom Segment Creation: Develop custom segments tailored to your specific business goals, whether you’re focusing on high-value players, new sign-ups, or dormant users.

 

Advanced Campaign Criteria

  • Multi-Dimensional Targeting: Design campaigns with advanced criteria that go beyond basic demographics, incorporating behavior, preferences, and real-time activity to create highly targeted and effective marketing initiatives.
  • Predictive Targeting: Use predictive analytics to identify the best times and channels to engage each player, maximizing the impact of your campaigns.
  • Personalization at Scale: Implement advanced criteria that allow for deep personalization, ensuring that each player receives a message that feels tailor-made for them.

 

Campaign Analysis

  • Comprehensive Performance Metrics: Track the performance of your campaigns across all channels with detailed analytics, including click-through rates, conversion rates, Uplift and ROI.
  • Optimization Insights: Benchmark campaign results and identify what works and what doesn’t, allowing you to make data-driven adjustments for future campaigns.
  • Cost-Effectiveness Analysis: Assess the cost-effectiveness of your campaigns, ensuring that your marketing spend is driving the highest possible returns.

 

Control Groups, AB Testing, and Uplift Calculation

  • AB Testing: Run controlled experiments to test different versions of your campaigns, such as varying subject lines, images, or calls to action, to determine which performs best.
  • Control Group Analysis: Use control groups to measure the true impact of your campaigns by comparing results against a baseline, providing clear insights into campaign effectiveness.
  • Uplift Calculation: Calculate the incremental impact (uplift) of your campaigns by analyzing the difference in behavior between your test groups and control groups, ensuring that you understand the true value of your marketing efforts.

 

Conversion Group Analysis

  • Understand Conversion Group: Track and analyze players that accepted your campaign and compare the conversion group to the target group to optimize your next campaign.
  • Segment-Specific Conversions: Analyze conversion rates within different player segments to understand which strategies work best for each group, allowing you to fine-tune your approach.
  • Attribution Modeling: Determine the impact of each marketing channel on conversions, helping you to allocate resources more effectively and optimize your overall strategy.

 

Real-Time Event Processing

  • Instant Response Capabilities: Use real-time analytics to respond instantly to player actions, such as placing a bet, winning a game, or making a purchase, with personalized offers or messages.
  • Live Campaign Adjustments: Adjust your campaigns on the fly based on real-time data, ensuring that your marketing efforts are always aligned with the latest player activity.
  • Event-Driven Engagement: Trigger automated campaigns based on live events, such as a player’s first deposit or a big win, to maximize engagement and retention.

 

  • Can you calculate the real Uplift or ROI from your campaigns?
  • Do you know the best channels for each type of campaign?
  • Can you Cross or Up-Sell efficiently?
  • Do you have all the variables you need to build your targets?
  • Are you capable of developing a campaign strategy?

 

If you got at least one No to these questions or if you want to go to the next level, talk to us!

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